Surprising Facts About E-A-T

This article contains Surprising Facts About E-A-T & SEO that may come in handy for you as well as your website.

In fact, it is widely known and accepted that articles are the primary source of traffic generation.

And more so, it is one of the most dependable methods that can help you generate more leads to your website within a very short span of time.

However, there is a dark side to the story.

What happens is that your website starts crawling on search engines, but search engines are not that friendly to websites until it does not see the relevant and authentic information. They tend to provide a lot of negative points about your site that may prove to be very detrimental to your business.

This is the reason: Why you need to perform a thorough research about SEO techniques and the best among them is that  followed for optimization.

For instance, if your site has submitted to Google’s index, then you can be rest assured that it is getting an immense amount of traffic from the search engine. You might be thinking that only content is one of the most important SEO tools that can give you positive results. But you cannot expect the same once your site has made it to the first page of Google or you don’t follow the guidelines of Search Engine.

What Is E.A.T?

This is where you will need the assistance of E-A-T or Expertise, Authoritativeness, and Trustworthiness. You can follow this strategy and let it do all the work for you while you sit back. and relax.

There is no point in stressing more about E-A-T because it works on some specific key points which are followed.

How E.A.T is A Ranking Factor?

Let’s explain it now.


The first ranking factor in SEO comes expertise. That means the writer must have a grip on the knowledge he delivers. For example, a person has not any qualifications in healthcare but blogs about diseases and diagnostic theories.

But he is unlikely to rank above unestablished healthcare professionals. Thus expertise explains if the writer has expertise in the topic of the question.

On the other hand, it is less likely in YMYL (your money or your life) topics.



Second in line comes the authority. It’s all about proving your domain authority. Here works your backlink. It sounds like your authority is relevant to your website. For example, if your website is about fashion, and fashion magazines publish your name in their online articles, link your website. Your authority can increase as the search engine begins to recognize you.



The last comes trustworthiness, which means how trustworthy your site is.  It means having a secure domain that secures visitors’ data and has positive customer reviews.

Here is one thing worth noting. If you receive too many negative reviews, the search engine will interpret your site as of poor quality.
Thus it will impact your position in SERP.

While talking about the E.A.T., one of the most important things is the content. This is where your SEO experts will come in. If you are new to designing a website, you should first seek the help of an experienced SEO company. With their vast experience in search engine optimization, they will surely help you get that good ranking and popularity.

Thus, these are some of the best SEO tools that help you achieve your business goals with expertise, authority, and trustworthiness. It helps you to get a competitive edge over your competitors and improve your website’s usability and performance.

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