Google explains how author pages can help Google’s new search engine strategy with an article. According to it, Google is taking steps to minimize the effect author searches can have on rankings.
One of those steps is to provide “authorized authors” with a special page in their Google blog.
The article goes on to say that Google’s efforts do not amount to author devaluation. Rather, these are designed to focus on improving the quality of results by focusing on authors as opposed to search terms.
Google is also making more of an effort to give organic ranking to pages containing links from authorized sites.
Search Engine Optimization or SEO is the art of getting your site to show up for a specific keyword when someone performs a search using that keyword. It has been around since the beginning of search engine marketing, but it wasn’t until Google started publishing its own personal search engine called Google Now that the real power of SEO was appreciated.
Today, Google is the single biggest force in online search and is not likely to change. In fact, it is estimated that over 80 percent of all searches performed online are done so through Google.
If you want your site to show up for a particular keyword, you need to master this important aspect of SEO.
Forms Of SEO Marketing:
Article marketing is a form of SEO that Google uses heavily today. A well-written article can have a hugely positive effect on the ranking of your website.
The most popular form of article marketing that Google uses today is called a backlink, which is the gain of one or more links back to a specific website.
This helps Google understand that your site contains relevant information relative to the keyword that was searched for. So, articles that contain backlinks to relevant sites get more credence from Google when it conducts a query.
Backlinks are valuable because they provide Google with information about your website.
If you can demonstrate that other sites are related to yours in some way, Google considers this to be a credible link.
A search engine with lots of credible links to a website is often considered very trustworthy. This is also why content marketing is so important. Content containing backlinks to your website gets even more credibility from Google, translating into higher search engine rankings and higher traffic.
Of course, writing your own high-quality content is not always easy. It takes a certain skill to write an article that can get picked up by Google.
However, if you want to get better at article marketing, you should start by writing the type of articles that you would normally write yourself. For example, if you are a salesperson, you may write product reviews. If you are an information trader, you may choose to write about market trends.
Now to Come The Next Step That Leads To Sales And Earns You Money:
Once you have mastered writing articles, it will become much easier to write them and submit them to the directories. At the very least, Google requires that you include your name and contact information at the bottom of each article.
You may want to add a couple of more keywords, as well. Remember, the more keywords you use, the better you will do at drawing Google’s attention to your site. And, if you can get your site listed on Google Places, the listing will be shown only to people who have visited your site.
Google understands that it is sometimes difficult for many Internet users to find a good article or a site that contains good articles.
One way to help people find those articles is to submit your article to as many article directories as possible. There are literally hundreds of free article directories out there.
Once your article has been submitted to these directories, you can also submit it to newsletters and directories that are specifically designed to bring awareness to specific products. These types of efforts will definitely help improve your site’s ranking.
As an Internet marketer, one of your main goals is to create content that will appeal to readers. If Google feels that your content is high quality and is related to the topics that they offer, they will rank your site fairly quickly. This, in turn, means that your site can earn more money and sales than you could if your content was simply written by someone not particularly experienced in building author pages.
Google explains how author pages help Google to read your content.