We have top alternatives to Google ads. You can get help from them to grow your digital market. You can also supercharge your marketing strategy.
So, let’s read now.
This is not the hidden truth that Google Ads has captured the market and digital advertising industry.
It is also the best place for brands to grow their name and bring before the consumers their required products. Plus, the point is, a wide-ranging Ads network has made it much more attractive.
But here we are talking about the alternatives to Google Ads.
Come forward to new existing ones. You have the options here.
Microsoft Ads:
Microsoft has large users as it has increased partnerships with companies like LinkedIn. Its market share has also advanced. With the data, 699 million global PPC users now use Microsoft.
The reasons include of its use are:
- Lower the CPCs competition
- Easy to use and import Google Ads import
- Integration with LinkedIn and advanced audience
If you are worried about which one to choose, our suggestion is for Microsoft Ads. It has many of the same features as Google Ads.
It will help you control and manage which search campaigns you would like to repeat or move to the platform.
Lastly, don’t forget that Microsoft has features that Google does not: LinkedIn integration.
Quora Ads:
The second option to forget about Google Ads is Quora Ads.
This is a unique question and answer platform that captures users’ search intent.
The platform is a beast for B2B brands, but B2C brands are also seeing results.
Quora not only bring traffic to your website, but it is helpful in making your brand’s authority. The reason is that users want reviews and support from the community, which can increase your authenticity as a brand.
However, this platform has the same features as the Google Display networks and YouTube ads, like:
- Target in context
- Behavioral targeted
- Regional context
- Customer’s match
Pair all these features with sponsored ads, and Quora will be perfect for hyper-targeted campaigns.
LinkedIn Ads:
This is best for the B2B testing platform.
Nothing to surprise, LinkedIn has gained popularity in years. If you are looking to test the platform, see its higher CPCs.
Prospered.digital suggests having a $3,000/month testing budget. It will ensure you measure the full impact and potential.
Don’t be afraid of higher CPCs. Many companies find qualified users on LinkedIn.
What does this do with business?
- It gives higher relevancy to market
- More deals closed with positive results.
The platform has earned success, enabling businesses to pay more even for the initial interaction because they know the results of highly targeted capabilities.
Some targeting options are available, which includes:
- Job Title
- Industry/company
- Function of job
- Personal skills
- Interests
- Business/company size
Moreover, LinkedIn continues to introduce new ads formats. The purpose of this is to encourage new and fresh content according to the user’s choice. Some of these formats include:
- Sponsored newsfeed ads
- Video content
- Carousels
- Messages
- Conversational Ads
Final Words:
The purpose of marketing is to reach limited users at the right time, right place with the right message. Because of the expanding competition, this is the time to look for other options other than Google Ads.
Each option that we have listed above has unique characteristics that help you to reach your goals.
Rather than looking for one platform for your digital ads, apply different options to end purchases and generate leads. It will help you to create the full marketing strategy that is needed for success.
